company news about Batai What's New_2021 February

China Beauty Market Claim Trends

China beauty market is entering prosperity

In the past few years, cosmetics have become one of the most dynamic industries in China. The prosperity of the cosmetics industry represents the strong desire of consumers to enhance themselves and their desire for beauty, and the number of recorded cosmetics has increased steadily in the past five years, and The total number of records was 337 thousand in 2020. Meanwhile, the imported recorded have slight decreased from 2018.

Innovation Trends for Personal Care

Digital channel innovations

China's cosmetics promoting way is mainly using social media channels like Taobao streaming, TikTok, and Xiaohongshu notes with KOLs and beauty bloggers, where consumers interact with sellers to get a clearer view of products and receive instant answers to questions, making it easier to purchase without trying.

China beauty market innovation trends

Case Analysis – INTO YOU & COLORKEY

From May to December, the monthly growth rate of INTO YOU reached 47%, and its hot selling products covered most of the lip color products popular selling points and subdivided the state of muddy lipstick, increasing the concept of dual function of lip and face.