Key APAC Suncare Claim Trends
APAC Retail Market Overview: Suncare, 2020
India and Indonesia are markets to watch with high CAGR. China, the biggest Asian market, also shows fast growth. Japan and South Korea are mature markets with the slowest growth.
Maintain the focus on efficacy and hydrating
Reflective of the interest in natural, eco and 'safe' sunscreen is the rise in mineral sunscreen ingredients (eg titanium dioxide and zinc oxide); while chemical ones have largely declined.
Look beyond hydration claims for hybrid skincare/suncare formulas. Look to promote a more inclusive ideal around beauty. Encourage women to embrace their natural skin tone and focus more on protecting skin from sun damaging and skin-cancer-causing UV rays – over a whiter skin tone/finish.
Trendy Suncare with Silicone Applications
Play with textures/formats and convey convenience and specialisation
Disrupt a somewhat homogeneous body, hand and footcare market with newer textures/formats that are different to the plethora of lotions and creams active in the market.
New Solutions for High Performance Sun Care Applications
Sunscreen products and formula characteristics: its formula generally contains chemical sunscreen agents or physical sunscreen agents, emulsifiers, suspension agents, film-forming agents and so on. One of the obvious characteristics of these raw materials is that they are sticky and greasy, while consumers prefer products with high sunscreen index, refreshing and good water resistance properties.
BT-9102/BT-9101 Composite Powders
Provide luxury powder texture and oil-control effect, improving the ductility while reducing the sticky feeling comes from the chemical sunscreen agents.
BT-9102 Composite Powder
Can absorb grease and sunscreen agents, which won’t greatly weaken the effect of protection, and can increase the refreshment of products with high SPF.
BT-9055 Elastomer Gel
Improve the sunscreen dispersity and increase the sunscreen index for higher sunscreen effect.
BT-6034 Caprylyl Methicone
It is light-weight and slippery, with good dispersity with non-silicon grease sensory.
Contact Person: Miss. Glenice
Tel: +86 15766247198