company news about Batai What's New_2021 June

Color Cosmetic Innovation in 2021

APAC retail market overview: color cosmetics in 2021

Despite challenges of COVID-19, cosmetics is set to be more resilient in Asian (vs Western) markets. Higher growth is forecasted in China, Vietnam, India and Indonesia.

APAC: emergence of creative, eco and clean NPD

Brands have, however, been inventive, creating ‘mask-proof’ formulas (eg smudge-proof, foundation-free) and playful/wellness concepts. While niche, brands in Asia are aligning with eco or ‘clean beauty’ trends, and ongoing blurring with skin care.

Natural makeup looks become the mainstream

Unlike the previous focus on coverage performance, “no makeup, no color” just like the natural skin is becoming popular. Natural makeup looks also means to not use too many colors, and the eye makeup, blush and lip makeup are all kept in a uniform tone. Simple colors can also highlight personal characteristics.

Meanwhile, there is no need to deliberately outline the face. The clean and clear makeup looks more advanced, and it is not easy to impact with masks.

The secret of long-lasting and transparent makeup

Silicone, originating from natural wollastonite, has become a powerful ingredient for color cosmetics because of its
"open structure" and soft, stable characteristics.

Batai’s selections to help you stand out

Classic

BT-9276 The perfect combination of sensory and oil ability.
BT-9055 Provides light and powdery feelings with high compatibility.

Special

BT- 9101 Excellent fluidity to be used widely in all kinds of formulas.
BT-9085A Low volatility and the mattifying effect make it the best choice for lip and eye color cosmetics.

Popular

BT-9102 Excellent in oil absorption and spreading ability with smooth and velvet texture.
BT-9081 Low volatility and the smooth texture is popular in lip and eye color makeup.