Chinese Beauty Revolution
In China, the beauty industry has grown 17% in the last decade, with this growth Chinese brands are starting to emerge from its domestic market to become major global players. Strides made in recent years by domestic beauty brands are part of the Guochao (“national hip”) trend. For example, Perfect Diary is its poster child with its strong cultural elements and its direct to consumer, social media‐centric sales model, and Florasis has even gone as far as marketing itself overseas and has become a well‐known brand online through the influencer campaigns on
Instagram, Facebook and TikTok.
Silicone Solutions for Color Cosmetics
China Popular Color Cosmetics
From the Mintel data, we can find the top two sales of color cosmetics in China are lip color and eyeshadow.
Batai’s Recommendation for Lip Color
Hydrophilic Silicone BT‐9162
INCI: Dimethicone (and) Dimethicone/Vinyl Dimethicone Crosspolymer (and) Water (and) Butylene Glycol (and) PEG‐7 Glyceryl Cocoate (and) Acrylates/C10‐30 Alkyl Acrylate Crosspolymer (and) Triethanolamine
Provides a soft, delicate texture and reduces astringency.
Acts as a co‐emulsifier which can increase the product stability, reduce the amount of the main emulsifiers but make the formula milder. Builds up a thin wax‐film to improve the shine and the silky texture of the formula.
Batai’s Recommendations for Eyeshadow
Sphere Organosilicone Powder: BT‐9101 and BT‐9102
INCI: Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer
When combined in the formula, BT‐9101 provides a soft and silky feeling while BT‐9102 will make it feel velvety for the end sensorial touch.
Both of the BT‐9101 and BT‐9102 are sphere, can improve the blend and uniform the product performance.
Wire‐Drawing Elastomer Gel: BT‐1166
INCI: Dimethicone (and) Dimethicone/Vinyl Dimethicone Crosspolymer
Feels smooth and its excellent wire‐drawing effect can work as the bonding agent to prevent chapped.
Builds up a soft film to make the formula refreshing and help fix the color.
Contact Person: Miss. Glenice
Tel: +86 15766247198