company news about Batai What's New_2021 October

Cosmetics Trends in 2022

Natural Look

The trendy makeup look will remain simple moving on to 2022. Instead of the full-coverage foundation or dewy
base, the best makeup for 2022 is a lively look with natural appearance and gentle luster.

Minimalism

Meanwhile, with the trending topic of minimalism, the market demands are promoting the color cosmetics to
innovate products with skin care functions to replace lotion and cream.

Bright Shadow

While neutral shadows are always in, bright, intense shades in pink, green, and blue are an of-the-moment way to
bring a beautiful and decadent psychedelic wind.

Innovation of Mask Friendly Cosmetics

Durable makeup products were emerged for the mask requirement during the COVID-19 pandemic. Brands mainly
focused on the setting products for face and lip with smudge proof, oil control claims. However, even the situation is
still challenging more and more luxury brands keep entering the color cosmetic industry. And the sensory elements
are more emphasized among the formulas for people to experience different and rich sensorial textures.

Organosilicone Solutions for Foundation

Organosilicone materials are basic for foundation. Elastomer gels can build up a smooth and breathable film on
the skin surface to enhance the adherence and even to fill the fine lines. And the Organosilicone powders can help
absorb the oil with great permeability and scattering effect. Here we provide our trending recommendations for
the foundation formulas.

BT-9102: Composite Powder with Great Oil-Absorption Capacity
INCI: Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer

⚫ Long term oil-control effect.
⚫ Natural mattifying effect.
⚫ Excellent smoothness and strong silky feeling after applying.

BT-9051: High Compatibility Lightweight Elastomer Gel

INCI: Dimethicone (and) Caprylyl Methicone (and) Dimethicone / Vinyl Dimethicone Crosspolymer

⚫ No annular silicone oil with low viscosity Dimethicone
⚫ High transparency and compatibility
⚫ Lightweight and silky texture

BT-1166: Inert and Non oxidizable Oil Film
INCI: Dimethicone, Dimethicone / Vinyl Dimethicone Crosspolymer

⚫ Great filming ability
⚫ Increase the spreadability of formulas
⚫ Improve the formula stability and adhesion