company news about Batai What's New_2022 February

2022 Color Cosmetics Trends

Innovation Opportunities in Cosmetics

Global analyst and Mintel cosmetics expert Margaux Caron, highlights the opportunity for cosmetics innovation: 'Skinimalism' will drive brand renovation and new product development.

Consumer lifestyles have recentered on the home, creating profound behavior shifts. Care/wellness have overtaken appearance and a more pared‐down approach to makeup will endure. We have identified hybridization and wellbeing as being key areas of focus for makeup brands looking to cater for this accelerating minimalist approach.

'Beneath‐the‐mask’ Innovations Promote Smudge‐proof, Oil‐free and Durable Merits

Factoring in the impact of wearing protective face masks on color cosmetics usage, especially face and lip makeup, are smudge‐proof, oil‐free, mattifying and durable claims.

Ancillary makeup‐sealing products have also emerged to ensure makeup doesn't easily wear off and transfer onto protective face masks.

Hybrid Formulas Blur with Skincare

Skincare, perceived as more essential, has fared better than makeup during the COVID‐19 crisis – spurring more hybrid skincare/makeup innovations and appealing to the ongoing preference for delicate or minimal makeup looks.

Silicone Solutions for Color Cosmetics