company news about Batai What's New_2022 March

New Era of BATAI

Rename to Guangzhou Batai New Material Technology Co.,Ltd. 

Starting in 2022, Guangzhou Batai Chemical is renamed to Guangzhou Batai New Material Technology. The new company name declares our goal of bringing our customers a wider variety of new products for the beauty industry.

Logo and Our Company Philosophy

The upper part of the logo is designed with the image of a leaf, representing the green, eco, safe characteristics of Batai's products. It also looks like a flying flag, a raising flame, symbolizing our determination to develop the brand to the leading role of the Organosilicone industry.

In the middle, the white part is a hammer of an artisan, pointing out Batai's spirit, striving for perfection. When we look to the complete image, we can see it as the combination of B and T. B is representing for Beauty and T for Technology, meaning we are using the technology to bring you beauty.

2022 Global Market Insight

Trends and Opportunities in South East Asia Beauty Market

For the Southern East Asia region, Clean Beauty, Skinimalism, Dermacosmetics and Masculinity are the leading trends in 2022.

Clean Beauty: We see that most consumers are getting to know or recognize Clean Beauty from the initial knowledge of natural, eco and ethical claims to now are paying more attention to product safety, transparency, simplicity and sustainability.

Skinimalism & Dermacosmetics: During the pandemic time, facial care becomes the top focus in the market and the color cosmetics are blurred with the skin care claims. And the both skin care and color cosmetics are trended to minimalism. Meanwhile, the young consumers are targeting to dermacosmetics for skin problems.

Male Cosmetics: The development for male grooming in Asia will involve scale and diversity. Combining skin, body and hair care products with fragrances and grooming tools. Genderless products and color cosmetics are also foreseen for growth.