company news about Batai What's New_2022 May

The Market Trends of Eye Care in 2022

Efficacy Claims for Eye Care Products

From the Mintel data base, most products focus on the moisturizing, brightening and the fix for dark circles, bags and droopy lids; among which Botanical and friendly assurance ranks first followed by firming and easy to use.

Innovation Opportunities in Eye Care

In the future, improve fine lines and dark circles of eye care products will be the mainstream, along with the upgrading of ingredients, the diversity of efficacy and the trend of group segmentation.

Meanwhile, there are disruptive eco innovations hone in on eyes. Eco new product developments has notably emerged in eye care – a small eye care segment with growth potential, especially during COVID-19 since eyes remain exposed even when wearing face masks.

Batai’s Silicone Solutions for Eye Care

Organosilicone ingredients benefit the eye care for their conditioning properties, including the ability to lock the hydration by forming a breathable barrier. They can make the skin look smoother and more radiant for their light reflection properties and the ability to fill fine lines and pores.

BT-9161 Hydrophilic/Lipophilic Elastomer Gel

BT-9161 performs as a co-emulsifier to increase the overall uniformity of the formula. And it can also improve the moisturizing effect of the formula.

BT-1166 Silky Elastic Oil

BT-1166 builds up a breathable and comfortable film as a barrier for the skin to the outside environment. The barrier can help with the hydration and make the formula feel silky.